OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 quickly gained popularity and acclaim. Rooted in the punk-rock and skateboarding subcultures, but long expanded to take cues from popular culture, commercial marketing and political messaging. With biting sarcasm on the verge of reverse psychology, Fairy spurs viewers, using the imperative “obey,” to notice the propagandists out to bend the world to their agendas. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose, a message we're proud to have in our store.